Facebook is the leading social media channel in terms of active accounts, monthly usage, traffic and generally almost every other criteria. Just recently, about 1 billion people logged into Facebook during a single day. It currently has about 1.5 billion active monthly users and is only second to Google in terms of website traffic. Recently, […]

Over the past few years, many marketers and chief marketing officers have been struggling with how best to engage their customers. Why? The truth is, the modern consumer has a broader set of expectations and needs, starting with requiring timely, personalized buyer experiences that span multiple channels. Instead of heading to a store, speaking with […]

Many advertisers chose to manage programmatic buying in-house, but outsourcing to an agency trading desk can be a better option for small and midsized advertisers. Here are five reasons why: 1. Skill is important when it comes to programmatic media buying. Agency trading desks (ATDs) are specialists because programmatic media buying is their primary focus. […]

Have you asked yourself, “What is responsive Web design?” Responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through. That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, […]