Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or […]
Marketing and communications in the oil and gas industry, once as prehistoric as the basins where oil and gas is found, is advancing dramatically. Social media is beginning to propel this industry and its marketing and communications function forward. Despite previous roadblocks from companies’ internal legal departments and fear of the unknown, many oil and […]
We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be privy to? Are these people just using slang to look cool? Well, ok probably yes to the latter, […]
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, […]
The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy. There has, of course, been a rapid rise in the number of ecommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses […]